品牌管理

Publicise unheard-of response to world’s first online fashion show advertised during the SuperBowl

在Superbowl期间发布广告， 告知公众世界上第一个网上市装秀

Interplay and intensification improve results 　相互影响和强化提升最终结果

Brand World is a sensory surround that maximizes involvement through picking points of contact which will intensify involvement and working the interplay between them

品牌世界时一个感觉的世界， 它通过选择不同有相互影响的接触点，加强消费者对品牌的投入度

Day in a Life, Snap, Points of Contact and the Strategic Impact Matrix are 360° tools

各种360度思考的工具

Go back into your groups

回到你的小组

Explore the Brand World for your brand

发掘你们品牌的品牌世界

Generate Points of Contact options and evaluate them using the Strategic Impact Matrix

产出接触点并运用策略矩阵加以评估

Report back in one hours time

1小时后报告