Marketing is to discover unmet needs and to prepare satisfying solutions
Marketing is to deliver customer satisfaction profitability
Marketing is defined as the science and art of finding, keeping, and growing profitable customers
The art of marketing is largely the art of brand building
Mission of IBM Marketing
IBM Marketing Blueprint
Market Intelligence (MI)
Marketing Management (MM)
Distribution Channels Management (DCM)
Integrated Marketing Communications (IMC)
Marketing Operation (MO)
Marketing Planning Process
IBM Taiwan Marketing Operations
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