Problems are tasks where the outcome is not predefined
Problems are the backbone of professional creativity
Problems are the great drivers of growth
Define the REAL problem
Generate alternative solutions
Decide which alternative to use
Implement the solution
Evaluate to see if the problem was REALLY solved
Solutions are only as good as the problem definition
No way of ensuring the best solution was selected
Consequences of alternative solutions not explored
Resources for implementation not considered
Evaluations are haphazard at best
Start with the end in mind
Be prepared to turn over rocks
Encourage contrarian thinking
Focus on customer wants
Have a plan on how to get the end
Use innovative tools
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