IPD集成产品开发流程管理

各级管理人员

<DIV><B>『课程背景』</B><B></B></DIV>

<DIV>长久以来由于企业持续承受着竞争上的压力，改进流程一直是确保竞争优势的主要手段，企业间质量与产能的差距在逐渐缩少，面对21世纪的消费趋势，研发决定了企业的竞争力！传统的研发管理与流程正面临市场的压力、客户多变的需求与技术发展的挑战，同时又要和生产、采购相关职能部门相协调；在保证产品质量的同时又要降低产品的开发成本，在产品开发过程中积累技术和管理经验提高研发效率是企业的核心竞争力，企业持续的竞争优势已不仅是新产品技术，更多地出自新产品的开发流程。</DIV>

<DIV>集成产品开发是一套先进的产品开发模式、理念和方法,IBM、3COM、INTEL、NOKIA、DELL、MOTOROLA等世界500强中80%的企业在广泛采用。国内一些领先企业，如上海贝尔卡特、华为、康佳集团、金蝶、许继电气、上海贝尔、优特科技等也实施了IPD。根据权威统计表明:R&amp;D组织通过成功实施IPD后，产品开发周期明显缩短,产品开发质量普遍提高，产品开发浪费显著减少,产品开发生产力明显提高。</DIV>

<DIV><B>『课程</B><B>目标</B><B>』</B></DIV>

<DIV>一、通过系统的介绍整合性研发体系解决方案-IPD流程，激发企业负责任的高层经理重新思考和关注在产品开发方面所发生的巨大变化，思考如何改变在行业中的竞争平衡的系统方法，认识到整合性研发体系管理解决方案对企业持续发展的重要性和必要性。</DIV>

<DIV>二、系统掌握IPD流程的核心理念、系统框架、方法集合、关键构成要素等具体理念、模式和方法；以及产品开发流程与研发项目管理的关系，并熟练地运用于工作实际。</DIV>

<DIV>三、通过对不同企业的研发作业流程的案例分析和方法指导，掌握实施IPD的关键成功要素，明确和意识到推行IPD流程是一个持续改善的过程和所必须要付出的努力。</DIV>

<DIV>&nbsp;</DIV>

<DIV>

<Pclass=MsoNormalstyle="MARGIN:0cm0cm0pt;TEXT-INDENT:18pt;mso-char-indent-count:2.0"><SPANlang=EN-USstyle="FONT-SIZE:9pt;FONT-FAMILY:Arial;mso-bidi-font-size:12.0pt">IPD</SPAN><SPANstyle="FONT-SIZE:9pt;FONT-FAMILY:宋体;mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;mso-bidi-font-family:Arial;mso-bidi-font-size:12.0pt">实施效果在下面几点最为典型：</SPAN><SPANlang=EN-USstyle="FONT-SIZE:9pt;FONT-FAMILY:Arial;mso-bidi-font-size:12.0pt"><?xml:namespaceprefix=ons="urn:schemas-microsoft-com:office:office"/><o:p></o:p></SPAN></P>

<Pclass=MsoNormalstyle="MARGIN:0cm0cm0pt;TEXT-INDENT:18pt;mso-char-indent-count:2.0"><SPANlang=EN-USstyle="FONT-SIZE:9pt;FONT-FAMILY:Arial;mso-bidi-font-size:12.0pt">1.</SPAN><SPANstyle="FONT-SIZE:9pt;FONT-FAMILY:宋体;mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;mso-bidi-font-family:Arial;mso-bidi-font-size:12.0pt">产品投入市场时间缩短了</SPAN><SPANlang=EN-USstyle="FONT-SIZE:9pt;FONT-FAMILY:Arial;mso-bidi-font-size:12.0pt">40%</SPAN><SPANstyle="FONT-SIZE:9pt;FONT-FAMILY:宋体;mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;mso-bidi-font-family:Arial;mso-bidi-font-size:12.0pt">—</SPAN><SPANlang=EN-USstyle="FONT-SIZE:9pt;FONT-FAMILY:Arial;mso-bidi-font-size:12.0pt">60%<o:p></o:p></SPAN></P>

<Pclass=MsoNormalstyle="MARGIN:0cm0cm0pt;TEXT-INDENT:18pt;mso-char-indent-count:2.0"><SPANlang=EN-USstyle="FONT-SIZE:9pt;FONT-FAMILY:Arial;mso-bidi-font-size:12.0pt">2.</SPAN><SPANstyle="FONT-SIZE:9pt;FONT-FAMILY:宋体;mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;mso-bidi-font-family:Arial;mso-bidi-font-size:12.0pt">产品开发浪费减少了</SPAN><SPANlang=EN-USstyle="FONT-SIZE:9pt;FONT-FAMILY:Arial;mso-bidi-font-size:12.0pt">50%</SPAN><SPANstyle="FONT-SIZE:9pt;FONT-FAMILY:宋体;mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;mso-bidi-font-family:Arial;mso-bidi-font-size:12.0pt">—</SPAN><SPANlang=EN-USstyle="FONT-SIZE:9pt;FONT-FAMILY:Arial;mso-bidi-font-size:12.0pt">80%<o:p></o:p></SPAN></P>

<Pclass=MsoNormalstyle="MARGIN:0cm0cm0pt;TEXT-INDENT:18pt;mso-char-indent-count:2.0"><SPANlang=EN-USstyle="FONT-SIZE:9pt;FONT-FAMILY:Arial;mso-bidi-font-size:12.0pt">3.</SPAN><SPANstyle="FONT-SIZE:9pt;FONT-FAMILY:宋体;mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;mso-bidi-font-family:Arial;mso-bidi-font-size:12.0pt">产品开发生产力提高了</SPAN><SPANlang=EN-USstyle="FONT-SIZE:9pt;FONT-FAMILY:Arial;mso-bidi-font-size:12.0pt">25%</SPAN><SPANstyle="FONT-SIZE:9pt;FONT-FAMILY:宋体;mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;mso-bidi-font-family:Arial;mso-bidi-font-size:12.0pt">—</SPAN><SPANlang=EN-USstyle="FONT-SIZE:9pt;FONT-FAMILY:Arial;mso-bidi-font-size:12.0pt">30%<o:p></o:p></SPAN></P>

<Pclass=MsoNormalstyle="MARGIN:0cm0cm0pt;TEXT-INDENT:18pt;mso-char-indent-count:2.0"><SPANlang=EN-USstyle="FONT-SIZE:9pt;FONT-FAMILY:Arial;mso-bidi-font-size:12.0pt">4.</SPAN><SPANstyle="FONT-SIZE:9pt;FONT-FAMILY:宋体;mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;mso-bidi-font-family:Arial;mso-bidi-font-size:12.0pt">新产品收益</SPAN><SPANlang=EN-USstyle="FONT-SIZE:9pt;FONT-FAMILY:Arial;mso-bidi-font-size:12.0pt">(</SPAN><SPANstyle="FONT-SIZE:9pt;FONT-FAMILY:宋体;mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;mso-bidi-font-family:Arial;mso-bidi-font-size:12.0pt">占全部收益的百分比</SPAN><SPANlang=EN-USstyle="FONT-SIZE:9pt;FONT-FAMILY:Arial;mso-bidi-font-size:12.0pt">)</SPAN><SPANstyle="FONT-SIZE:9pt;FONT-FAMILY:宋体;mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;mso-bidi-font-family:Arial;mso-bidi-font-size:12.0pt">增加了</SPAN><SPANlang=EN-USstyle="FONT-SIZE:9pt;FONT-FAMILY:Arial;mso-bidi-font-size:12.0pt">100%<o:p></o:p></SPAN></P>

<Pclass=MsoNormalstyle="MARGIN:0cm0cm0pt;TEXT-INDENT:18pt;mso-char-indent-count:2.0"><SPANstyle="FONT-SIZE:9pt;FONT-FAMILY:宋体;mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;mso-bidi-font-family:Arial;mso-bidi-font-size:12.0pt">以上这些收益一般在实施</SPAN><SPANlang=EN-USstyle="FONT-SIZE:9pt;FONT-FAMILY:Arial;mso-bidi-font-size:12.0pt">IPD</SPAN><SPANstyle="FONT-SIZE:9pt;FONT-FAMILY:宋体;mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;mso-bidi-font-family:Arial;mso-bidi-font-size:12.0pt">项目管理要素，如</SPAN><SPANstyle="FONT-SIZE:9pt;FONT-FAMILY:Arial;mso-bidi-font-size:12.0pt"></SPAN><SPANstyle="FONT-SIZE:9pt;FONT-FAMILY:宋体;mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;mso-bidi-font-family:Arial;mso-bidi-font-size:12.0pt">阶段性评审、核心小组、结构化开发以及开发工具和技巧等之后可获得。</SPAN></P>

<Pclass=MsoNormalstyle="MARGIN:0cm0cm0pt;TEXT-INDENT:18pt;mso-char-indent-count:2.0"><SPANstyle="FONT-SIZE:9pt;FONT-FAMILY:宋体;mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;mso-bidi-font-family:Arial;mso-bidi-font-size:12.0pt"></SPAN>&nbsp;</P></DIV>