商务英文写作技巧

管理者

商务英文写作技巧

BusinessEnglishWritingSkills

WhyandWhat:

Isit“Ms.Lady,”or“DearMadam,”;Isit“Iwouldappreciateitif…”or“Iwouldappreciate

if...”;Isit“Wecannotdoanythingaboutyourproblem”;or“Unfortunatelyweareunabletohelp

youonthisoccasion.”;isit“Ishouldbegladifyouwould,or“Please”;Isit“Theprogramgains

efficiencybyeliminatingthesuperfluousinstructions”or“Theprogramgainsefficiencywhenyou

eliminatethesuperfluousinstructions?”

Everyday,youmaynotbeconfidentenoughinwritingperfectEnglishdocumentsand

sometimesmakebigorsmallmistakes.Forexamples:whatyouwritemaynotbewell

“mind-mapped”inthatyour“readers”cannotaccuratelyunderstandwhatyouwanttotell

them;whatyouwritecontainsabundantwordsandphraseswhichmakeyourdocuments

“clumsy”withunwanted“fat”;whatyouwriteisnotinaprofessionalorproperstylewithaclear

toneinthatyouhavewarnedyour”readers”thatyouarenotprofessionallytuned.

YourEnglishisalreadygoodenough,butyouwanttobeinyourelementwithskillstowrite

professional,effective,andimpressivebusinessEnglish.Reachingsuchalevel,youwillbeableto

communicatemoreeffectivelyandyourimagereflectedtoyourboss,colleaguesandclientsor

eventothepublicwillbesignificantlyimproved.Thisiswherethiscoursewillexactlytakeyouto.

Courseobjectives:

Aftertheprogram,participantswill

?IdentifytheweakestlinksintheirbusinessEnglishWriting;

?Apply5stepstosuccessfulwriting;

?Usethe4pointplanand10-stepmethodstowritehighlyeffectiveEnglish

documents;

?FindoutwritingprofessionalBusinessEnglishisnolongeratoohardskill;

?Savetimeanddramaticallyincreasetheirworkingefficiencyandthechanceofbeingpromoted.

CourseContents:

Session1.CriticalthinkingaboutBusinessEnglishWriting:

1.1.Whenyouneedtousepenorwhenyouneedtousemouth?-theadvantageand

disadvantageinusingwrittencommunicationtoconveyyourideasandinformation;

1.2.WhatarethebenchmarksforgoodbusinessEnglishwriting,andhowitwillbenefityou?

1.3.WhatarethecriticalchallengesforChinesetowriteculturally-wisebusinessEnglish?

Brainstorm

Session2.5Stepstosuccessfulwriting:

Step1.Preparation;

2.1.EstablishyourPurpose;

2.1.1.Whatdoyouwantyourreaderstoknow,tobelieveortodowhentheyhavereadyour

documents?

2.1.2.Theeffectivewaystoestablishyourpurpose;

2.2.Identifyyouraudienceorreaders-Analyzeyourreaders;

2.2.1Determiningyourreaders’needs;

2.2.2Doyouwritetoanindividualreaderoradiverseaudience?

2.2.3.Howdifficultwillitbeforyourreadertounderstandyourdocuments?

2.2.4.Willthereaderjustfileawayyourdocumentorwillhepostyourdocumentsonthewall

suchasapublicnoticeafterhereadsit?

Step2.Research:

2.5.Brainstormtodeterminewhatyoualreadyknow;

2.6.Conductresearch;

2.7.Selectingfactsandsourcingwhatyouneed;

2.8.Avoidplagiarism.

Step3.Structuring:

2.9.Methodsofdevelopment;

2.9.1.InductiveandDeductiveMethods;

2.9.2.Chronologicalmethod;

2.9.3.Comparisonsmethod;

2.9.4.Definitionmethod;

2.10.Usingmind-maptostructureyourideas,factsandinformation.

CaseStudiesandExercises

Step4.Writing-DosandDon’tsforgoodBusinessWriting:

2.11.RememberyourABC;

2.12.Becourteousandconsiderate;

2.13.Useappropriatetone;

2.14.Writingnaturallyandsincerely;

2.15.ApplyKISSprinciple;

2.16.Don'tuse“ancient”terminology;

2.17.Don'tmissessentialdetails;

2.18.Don'ttobeinconsistent;

2.19.Don'tusepassivevoicesbutactivevoices;

2.20.ComposeCLEARcommunications.

CaseStudiesandExercises

Step5.Editing/revision:

2.21.Unityandcoherence;

2.22.Clarity;

2.23.Ethics;

2.24.Grammar;

2.25.MechanicsandPunctuation.

CaseStudiesandExercises

Section3.Emailandbusinessletterwritingskills:

3.1.HowtostartorendabusinessletterorEmail?

3.2.Howtowriteabusinessletter?

3.3.TheweakestlinksinyourEmail;

3.4.HowcanyoumakeyourEmailworkforyou?

3.5.Netiquette.

CaseStudiesandExercises