管理沟通基本策略

Communicator strategy　　　沟通者策略

Audience strategy　　　　　　　 听众策略

Message strategy　　　　　　　　信息策略

Channel choice strategy　　 渠道选择策略

Culture strategy　　　　　　　　　 文化策略

一、沟通主体分析的基本问题

Self-cognition　自我认知

Who am I? — Promoting Credibility

Self-position　自我定位

Where am I?— Make your position clear

— Make your capability clear

— Make your quality clear

— Make your value clear

　 1. Communicator’s credibility

　　　 沟通者的可信度

Initial credibility (初始可信度)：Your audience’s perception of you before you even begin to communicate

Acquired credibility (后天可信度)： Your audience’s perception of you after the communication has taken place

? How to promote your credibility ?

　　rank (身份地位)　 goodwill (良好意愿)　expertise (专业知识)　　image (外表形象)　 shared values (共同价值)