战略与平衡计分卡

Where are we now – what is our business & organizational situation?我们现在所处的位置—我们的业务和组织的现状如何？

Where do we want to go? 我们的目标是什么？

What businesses do we want to be in ? 我们想发展哪些业务？

What market positions do we want to achieve?我们想在市场上占什么位置？

What buyer groups & needs do we want to serve?我们的客户群和他们的需求是什么？

What outcomes do we want to achieve?我们想要取得的结果是什么？

How will we get there? 我们如何达到目标？

The market situation invariably influences an individual company’s business life cycle as determined by its mode [grow, earn, or harvest]市场形势总是会影响到公司的企业生命周期, 并进而决定公司的商业阶段 [成长阶段，收获阶段或收割阶段]

Grow mode:　riveting on the top line because the market is growing or there may not be much competition, or both成长阶段：由于市场持续增长或竞争很小，或两者兼备，公司形势一路走好

Earn mode:　companies operate in markets of slower growth or virtually no growth, where emphasis may be on market share or cost cutting收获阶段：市场增长缓慢或停止增长，企业重点强调市场份额或削减成本

Harvest mode:　the company’s market is stagnant or in decline收割阶段：市场停滞不前或呈下滑趋势